The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives by Jill Konrath, Michael J. Nick

The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

Jill Konrath, Michael J. Nick

206 pages • missing pub info (editions)

nonfiction business computer science economics informative medium-paced
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With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. And when it comes to selling to those at the highest level, author Michael Nick has a revelation for you: ROI is no longer the key metri...

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