The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets by Ryan Mathews, Watts Wacker

The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets

Ryan Mathews, Watts Wacker

336 pages • first pub 2002 (editions)

nonfiction business informative medium-paced
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Don’t be afraid of deviants. They just may save your business.In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. ...

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