Strategic Communication in Business and the Professions by Gustav Friedrich, Dan O'Hair, Lynda Dixon

Strategic Communication in Business and the Professions

Gustav Friedrich, Dan O'Hair, Lynda Dixon

440 pages first pub 1998 (editions)

nonfiction business informative medium-paced
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Updated in a new 7th edition, Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provide...

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