Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

359 pages • first pub 2006 (editions)

nonfiction business reference informative medium-paced
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Description

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. ...

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