Creative Strategy in Advertising by A. Jerome Jewler, Bonnie L. Drewniany

Creative Strategy in Advertising

A. Jerome Jewler, Bonnie L. Drewniany

352 pages first pub 1985 (editions)

nonfiction business design informative fast-paced
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Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and ...

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