The Dutch Republic and the Birth of Modern Advertising by Andrew Pettegree, Arthur Weduwen
The Dutch Republic and the Birth of Modern Advertising

Andrew Pettegree, Arthur Weduwen

The Dutch Republic and the Birth of Modern Advertising

Library of the Written Word / Library of the Written Word -

Andrew Pettegree, Arthur Weduwen

322 pages missing pub info (editions)

nonfiction history medium-paced
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With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was ...

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