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Andrew Pettegree, Arthur Weduwen
322 pages • missing pub info (editions)
ISBN/UID: 9789004413801
Format: Hardcover
Language: English
Publisher: Brill
Publication date: 20 February 2020
Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was ...
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—
Andrew Pettegree, Arthur Weduwen
322 pages • missing pub info (editions)
ISBN/UID: 9789004413801
Format: Hardcover
Language: English
Publisher: Brill
Publication date: 20 February 2020
Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was ...