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Jonah Berger
256 pages • first pub 2013 (editions)
ISBN/UID: 9781451686593
Format: Digital
Language: English
Publisher: Simon Schuster
Publication date: Not specified
Description
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...
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—
Jonah Berger
256 pages • first pub 2013 (editions)
ISBN/UID: 9781451686593
Format: Digital
Language: English
Publisher: Simon Schuster
Publication date: Not specified
Description
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...