Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead

Fascinate: How to Make Your Brand Impossible to Resist

Sally Hogshead

352 pages • first pub 2016 (editions)

nonfiction business psychology self help informative inspiring slow-paced
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an ove...

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