Relationship Selling by Mark W. Johnston, Greg W. Marshall
Relationship Selling

Mark W. Johnston, Greg W. Marshall

Relationship Selling

Mark W. Johnston, Greg W. Marshall

446 pages first pub 2007 (editions)

informative medium-paced
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Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-t...

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