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256 pages • first pub 2003 (editions)
ISBN/UID: 9780340719046
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 28 February 2003
Description
This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communica...
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256 pages • first pub 2003 (editions)
ISBN/UID: 9780340719046
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 28 February 2003
Description
This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communica...