Brand Aid: Shopping Well to Save the World by Stefano Ponte, Lisa Ann Richey

Brand Aid: Shopping Well to Save the World

Stefano Ponte, Lisa Ann Richey

288 pages first pub 2011 (editions)

nonfiction economics challenging informative reflective slow-paced
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Description

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,...

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