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288 pages • missing pub info (editions)
ISBN/UID: 9781398600065
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 23 February 2021
Description
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than...
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Content Warnings
288 pages • missing pub info (editions)
ISBN/UID: 9781398600065
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 23 February 2021
Description
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than...
Community Reviews
Content Warnings