Seducing the Subconscious: The Psychology of Emotional Influence in Advertising by Robert Heath

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Robert Heath

248 pages • first pub 2012 (editions)

nonfiction business philosophy psychology informative reflective medium-paced
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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from exper...

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