Developing the Public Relations Campaign: A Team-Based Approach by William R. Bobbitt, Ruth Sullivan, Randy Bobbitt

Developing the Public Relations Campaign: A Team-Based Approach

William R. Bobbitt, Ruth Sullivan, Randy Bobbitt

284 pages • missing pub info (editions)

nonfiction business economics
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This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North C...

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