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240 pages • first pub 1991 (editions)
ISBN/UID: 9781556232473
Format: Hardcover
Language: English
Publisher: McGraw-Hill Professional Publishing
Publication date: 18 November 1991
Description
The authors provide the necessary framework for developing a customer profile that will identify customer expectations and keep pace with the rapidly changing environment.
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240 pages • first pub 1991 (editions)
ISBN/UID: 9781556232473
Format: Hardcover
Language: English
Publisher: McGraw-Hill Professional Publishing
Publication date: 18 November 1991
Description
The authors provide the necessary framework for developing a customer profile that will identify customer expectations and keep pace with the rapidly changing environment.