Marketing the Moon: The Selling of the Apollo Lunar Program by Richard Jurek, David Meerman Scott

Marketing the Moon: The Selling of the Apollo Lunar Program

Richard Jurek, David Meerman Scott

130 pages • first pub 2014 (editions)

nonfiction history science adventurous emotional informative slow-paced
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televis...

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