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Is there any hope for advertising?
—
Kim B. Rotzoll, Barrows Mussey, Howard Luck Gossage, Jarlath Graham
—
Kim B. Rotzoll, Barrows Mussey, Howard Luck Gossage, Jarlath Graham
211 pages • first pub 1987 (editions)
ISBN/UID: 9780252012785
Format: Hardcover
Language: English
Publisher: University of Illinois Press
Publication date: 01 February 1987
medium-paced
Description
Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns
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Is there any hope for advertising?
—
Kim B. Rotzoll, Barrows Mussey, Howard Luck Gossage, Jarlath Graham
—
Kim B. Rotzoll, Barrows Mussey, Howard Luck Gossage, Jarlath Graham
211 pages • first pub 1987 (editions)
ISBN/UID: 9780252012785
Format: Hardcover
Language: English
Publisher: University of Illinois Press
Publication date: 01 February 1987
medium-paced
Description
Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns