Weird Ideas That Work: How to Build a Creative Company by Robert I. Sutton

Weird Ideas That Work: How to Build a Creative Company

Robert I. Sutton

240 pages first pub 2001 (editions)

nonfiction business informative inspiring medium-paced
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A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, inn...

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