Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth by Javier Marcos, Rodrigo Guesalaga, Mark Davies

Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

Javier Marcos, Rodrigo Guesalaga, Mark Davies

352 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) tha...

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