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592 pages • missing pub info (editions)
ISBN/UID: 9780190857134
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 05 January 2021
Description
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of con...
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592 pages • missing pub info (editions)
ISBN/UID: 9780190857134
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 05 January 2021
Description
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of con...