Consumer Behavior and Insights by Diane Phillips, Isabelle Szmigin, Maria Piacentini

Consumer Behavior and Insights

Diane Phillips, Isabelle Szmigin, Maria Piacentini

592 pages missing pub info (editions)

nonfiction business economics medium-paced
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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of con...

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