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336 pages • missing pub info (editions)
ISBN/UID: 9780749463052
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 January 2012
Description
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to pr...
Community Reviews
Content Warnings
336 pages • missing pub info (editions)
ISBN/UID: 9780749463052
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 January 2012
Description
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to pr...
Community Reviews
Content Warnings