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204 pages • missing pub info (editions)
ISBN/UID: 9783110173406
Format: Hardcover
Language: English
Publisher: Walter de Gruyter
Publication date: 09 October 2002
Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting h...
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204 pages • missing pub info (editions)
ISBN/UID: 9783110173406
Format: Hardcover
Language: English
Publisher: Walter de Gruyter
Publication date: 09 October 2002
Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting h...