Persuasive Signs by Marcel Danesi, Ron Beasley

Persuasive Signs

Marcel Danesi, Ron Beasley

204 pages missing pub info (editions)

nonfiction business economics literary philosophy
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting h...

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