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220 pages • missing pub info (editions)
ISBN/UID: 9780765805478
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 December 2003
Description
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting gra...
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220 pages • missing pub info (editions)
ISBN/UID: 9780765805478
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 December 2003
Description
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting gra...