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448 pages • first pub 1988 (editions)
ISBN/UID: 9781305580985
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2016
Description
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its enga...
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448 pages • first pub 1988 (editions)
ISBN/UID: 9781305580985
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 01 January 2016
Description
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its enga...