#Share: How to Mobilize Social Word of Mouth (sWOM) by Caroline K. Muñoz, Natalie T. Wood

#Share: How to Mobilize Social Word of Mouth (sWOM)

Caroline K. Muñoz, Natalie T. Wood

140 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries...

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