CIM Coursebook: Delivering Customer Value Through Marketing by Ray Donnelly

CIM Coursebook: Delivering Customer Value Through Marketing

Ray Donnelly

missing page info Add in missing page information • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical a...

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