Viral Loop: The Power of Pass-It-On. Adam L. Penenberg by Adam L. Penenberg

Viral Loop: The Power of Pass-It-On. Adam L. Penenberg

Adam L. Penenberg

274 pages first pub 2009 (editions)

nonfiction business technology informative reflective medium-paced
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Description

This text analyzes the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the 'Viral Loop' - the secret behind some of the most successful businesses in recent history.

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