Extreme Trust: Honesty as a Competitive Advantage, Revised Edition by Martha Rogers, Don Peppers

Extreme Trust: Honesty as a Competitive Advantage, Revised Edition

Martha Rogers, Don Peppers

336 pages • first pub 2012 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and soc...

Read more

Community Reviews

Loading...

Content Warnings

Loading...