European Business: Text and Cases by Ian Barnes, Leigh Davison
European Business: Text and Cases

Ian Barnes, Leigh Davison

European Business: Text and Cases

Ian Barnes, Leigh Davison

288 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

This primer for undergraduate and BTEC students combines text and cases in one volume. Focusing on the European business environment, it examines the effect of the single European market, the changing competitive environment for businesses and the...

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