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W. Chan Kim, Renée A. Mauborgne
355 pages • missing pub info (editions)
ISBN/UID: B0711RTT72
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: Not specified
Description
Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rival...
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—
W. Chan Kim, Renée A. Mauborgne
355 pages • missing pub info (editions)
ISBN/UID: B0711RTT72
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: Not specified
Description
Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rival...