The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Marty Neumeier

The Brand Flip: Why Customers Now Run Companies and How to Profit from It

Marty Neumeier

160 pages • first pub 2015 (editions)

nonfiction business design informative slow-paced
Powered by AI (Beta)
Loading...

Description

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...

Read more

Community Reviews

Loading...

Content Warnings

Loading...