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Alexander Manu, David Dunne, Chris Matthews
262 pages • first pub 2006 (editions)
ISBN/UID: 9780321413659
Format: Paperback
Language: English
Publisher: Peachpit Press
Publication date: 22 December 2006
Description
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the i...
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—
Alexander Manu, David Dunne, Chris Matthews
262 pages • first pub 2006 (editions)
ISBN/UID: 9780321413659
Format: Paperback
Language: English
Publisher: Peachpit Press
Publication date: 22 December 2006
Description
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the i...