The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy by Alexander Manu, David Dunne, Chris Matthews
The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

Alexander Manu, David Dunne, Chris Matthews

The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

Alexander Manu, David Dunne, Chris Matthews

262 pages first pub 2006 (editions)

reference informative medium-paced
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Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the i...

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