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ISBN/UID: 9781259284847
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 04 March 2014
Description
Marshall/Johnston's "Marketing Management, "2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet tha...
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missing page info • missing pub info (editions)
ISBN/UID: 9781259284847
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 04 March 2014
Description
Marshall/Johnston's "Marketing Management, "2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet tha...
Community Reviews
Content Warnings