Soft Power: The Means to Success in World Politics by Joseph S. Nye Jr.

Soft Power: The Means to Success in World Politics

Joseph S. Nye Jr.

208 pages first pub 2004 (editions)

nonfiction politics informative reflective medium-paced
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Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract an...

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