On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail by Herschell Gordon Lewis

On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail

Herschell Gordon Lewis

412 pages • first pub 1988 (editions)

nonfiction business informative inspiring lighthearted medium-paced
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Annotation. "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to ...

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