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Jennifer Lees-Marshment
294 pages • first pub 2009 (editions)
ISBN/UID: 9780415431293
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is a...
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—
Jennifer Lees-Marshment
294 pages • first pub 2009 (editions)
ISBN/UID: 9780415431293
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is a...