Political Marketing: Principles and Applications by Jennifer Lees-Marshment
Political Marketing: Principles and Applications

Jennifer Lees-Marshment

Political Marketing: Principles and Applications

Jennifer Lees-Marshment

294 pages first pub 2009 (editions)

nonfiction business politics informative medium-paced
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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is a...

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