Hillstrom's Contact Strategy: The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog by Kevin Hillstrom

Hillstrom's Contact Strategy: The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog

Kevin Hillstrom

52 pages missing pub info (editions)

nonfiction business economics
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Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy", Kevin Hillstrom builds upon the principles outli...

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