The Business of Culture: Strategic Perspectives on Entertainment and Media by Jamal Shamsie, Joseph Lampel, Theresa K. Lant

The Business of Culture: Strategic Perspectives on Entertainment and Media

Jamal Shamsie, Joseph Lampel, Theresa K. Lant

344 pages first pub 2005 (editions)

informative reflective medium-paced
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Description

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rare...

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