Authenticity: What Consumers Really Want by B. Joseph Pine II, James H. Gilmore

Authenticity: What Consumers Really Want

B. Joseph Pine II, James H. Gilmore

320 pages • first pub 2007 (editions)

nonfiction business philosophy psychology informative slow-paced
Powered by AI (Beta)
Loading...

Description

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in...

Read more

Community Reviews

Loading...

Content Warnings

Loading...