Marketing Management by Mark W. Johnston, Greg W. Marshall

Marketing Management

Mark W. Johnston, Greg W. Marshall

785 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and in...

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