Ultimate Guide to Direct Marketing by Al Lautenslager

Ultimate Guide to Direct Marketing

Al Lautenslager

400 pages first pub 2005 (editions)

informative medium-paced
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Description

Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters ...

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