Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication by Mark Weiner

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

J-B International Association of Business Communicators

Mark Weiner

247 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and im...

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