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192 pages • missing pub info (editions)
ISBN/UID: 9780415783521
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 March 2012
Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...
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192 pages • missing pub info (editions)
ISBN/UID: 9780415783521
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 March 2012
Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...