Ethics in Marketing: International Cases and Perspectives by Gene R. Laczniak, Patrick E. Murphy

Ethics in Marketing: International Cases and Perspectives

Gene R. Laczniak, Patrick E. Murphy

192 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 ...

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