Marketing to Mums: How to Target Britain's Most Powerful Consumers by Jessie Wilson

Marketing to Mums: How to Target Britain's Most Powerful Consumers

Jessie Wilson

196 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on...

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