Shapeholders: Business Success in the Age of Activism by Mark Kennedy
Shapeholders: Business Success in the Age of Activism

Mark Kennedy

Shapeholders: Business Success in the Age of Activism

Mark Kennedy

304 pages first pub 2017 (editions)

informative reflective medium-paced
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Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders-...

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