The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign by Paul F. Lazarsfeld

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld

178 pages first pub 1968 (editions)

nonfiction philosophy informative reflective medium-paced
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This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how ...

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