HBR's 10 Must Reads on Sales by Harvard Business Review

HBR's 10 Must Reads on Sales

Harvard Business Review

missing page info Add in missing page information first pub 2017 (editions)

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This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Busi...

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