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ISBN/UID: B01N3NJPSL
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 May 2017
Description
This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Busi...
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missing page info
ISBN/UID: B01N3NJPSL
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 May 2017
Description
This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Busi...