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351 pages • missing pub info (editions)
ISBN/UID: 9780470057094
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 May 2008
Description
Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CI...
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351 pages • missing pub info (editions)
ISBN/UID: 9780470057094
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 May 2008
Description
Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CI...