Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel

302 pages • first pub 2013 (editions)

nonfiction business science technology challenging informative slow-paced
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Description

"The Freakonomics of big data."—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital OneThis book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and...

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