Business Marketing Course 2e by Lars-Erik Gadde, Håkan Håkansson, David Ford

Business Marketing Course 2e

Lars-Erik Gadde, Håkan Håkansson, David Ford

271 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...

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