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271 pages • missing pub info (editions)
ISBN/UID: 9780470034507
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 October 2006
Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...
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271 pages • missing pub info (editions)
ISBN/UID: 9780470034507
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 October 2006
Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...